Viral Marketing Checklist

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Set Goals.

• Establish the purpose of your viral marketing campaign (why you run it)
• Set the objectives of the campaign (what you want to achieve upon campaign completion)
• Identify metrics you will use to figure out if success is reached
• Determine the target customers of your company
• Be sure your campaign’s objectives are focused on those customers

Perform Market Analysis.

• Analyze your market and check if your viral marketing campaign promotes a unique product/service that is in great demand
• Analyze behaviors of your target customers to see if there is an observable tendency that proves the customers wish to buy your product/service
• Identify your company’s competitive edge and find out if you can use it in promoting the product/service in the marketplace
• Analyze the campaign for utility to actual users of your product/service
• Confirm if the campaign offers a useful product/service that brings certain benefits to users and consumers
• Figure out what items in your campaign can be improved in terms of product usability and utility
• Include Call to Actions in your campaign to trigger customers’ desire to spread and share your product/service

Improve Company Website.

• Be sure the website of your organization has a user-friendly layout, with easy navigation and readable fonts
• Add product banners to the website’s header and sidebars to focus visitors’ attention on your hot offerings
• Add social sharing service toolbars (e.g. AddThis, ShareThis) to make it easier for visitors to share your content on the Web
• Create accounts in popular social services (Facebook, Google+, LinkedIn) and place links to those accounts
• Optimize the website by increasing page load speed, reducing number of HTML errors, and minimizing JavaScript codes
• Make your website content helpful for users by adding articles, whitepapers, download material, others
• Avoid using too many ads on the website

Choose Viral Marketing Strategies.

• Blogging – deliver great and helpful content which is the key to making your marketing messages go viral.
• Article Marketing – Write and submit unique articles with valuable content
• Video Marketing – Make videos about the keyword of your choice and then upload your works to youtube.com and other video sharing services
• Press releases – Create and promote your press releases by submitting them to different press release directories.
• Forum Marketing – Drive traffic back to your website by providing helpful information through forums
• Social Media– Utilize existing communication networks (Facebook, Twitter, Google+, etc.) to gain more leads
• PDF Marketing – Give away valuable e-books, guides and other download material to attract attention and be shared
• Podcasting – Upload your podcast to.....

Order 750 checklists in MS Word and PDF printable format at $49.99 USD only.

BUY NOW!

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