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Task Management Software |
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TESTIMONIALS
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"...This is an excellent program. I'm so glad that I stumbled on to this when researching for task management programs. Very low learning curv, quite flexible, and the price is right. Tried at least 20 other programs, either too complicated, too expensive, or poor documentation..."
Chad Lindsey -
Honolulu, HI
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Sales Promotion Plan Checklist |
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In this Sales Promotion Plan Checklist we describe a range of steps a marketer must take while planning for a promotion campaign. This document is designed in the form of a to-do list that a marketer can include in daily worksheets. The checklist is best used with VIP Organizer software.
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Order 750 checklists in MS Word and PDF printable format at $49.99 USD only. |
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1. Remember about Limitations.
- Reaching an increase in sales only by providing extra incentive to purchase
- Promotion objectives need to be consistent with overall company objectives
- There should be balance between short-term sales growth and long-term needs for brand image
- Maintaining brand/company loyalty through generating more intensive customer traffic
- Customer contests caused by promotion events may extend purchase time
- Promotion may diminish image of the firm if realized improperly
- Profit margins may be reduced if customers decide to stock up during the promotion campaign
- Shifting focus away from the product itself if the campaign fails or takes longer than planned
2. Analyze the Product.
- Identify the target audience of your product/service
- Discard intermediaries who purchase but not use your product/service
- Identify stages of the product’s life-cycle
- Track the product’s behavior at every stage to see if there are any steps that require correction
- Identify the product’s characteristics and check if they are unique or special and therefore more attractive to the customers
- Evaluate your communication strategy to see if ad messages are delivered to and interpreted correctly by the customers
- Assess risks that surround sales and develop a risk mitigation plan
- Review the stages of making the purchase decision
- Check at what stage the customers may decide not to buy your product
- Identify the reasons for such a decision
- Analyze your push strategy to check if it promotes your product and stimulates customers to make purchase
- Figure out how much time you will need to promote your product and increase sales
- Design a schedule that specifies promotion deadlines
3. Select Promotion Methods.
- Coupons: this method reduces purchase price to stimulate customers (which have coupons) and patronize a specific product. It requires a clear statement of the product to ensure customers recognize this product
- Demonstrations: it allows gaining excellent attention of target customers and fostering customer loyalty to a specific product. Meanwhile it involves high labor costs
- Free Samples: it stimulates trial of a product and increases sales volume at early stages of the product life-cycle. However, it is rather expensive and is not appropriate for mature products and slow turnover products
- Premium Items: this method lets attract competitors’ customers by offering products for free or at minimum cost as a bonus. It requires a great portion of early investments
- Rebates: it helps promote any products in a trial basis. The method is great extensively in the Auto and Computer industry
- Cooperative Advertising: this method assumes that manufacturers agree to pay a certain amount of retailer media. It is only valid if there is good partnership between the retailer and manufacturers
- Staff Training: this technique lets promote sales by using internal resources. Training helps salespeople do their job better. It requires time and money
4. Plan for Budget.
- Calculate forecasted amount of revenue you can realistically receive from sales next year
- Think about how much you charge for your product
- Evaluate how much it will cost to run your sales promotion campaign
- Calculate operating expenses
- Consider if you need to hire new employees to your sales team
- Determine how many new workers you need and how much you will pay them
- Determine how much you will pay your current sales staff
- Calculate the total amount of payroll tax....
Order 750 checklists in MS Word and PDF printable format at $49.99 USD only. |
BUY NOW! |
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CentriQS Tasks Management Solution
Looking for multi-user task management software? Try CentriQS complete task management solution for planning, tracking and reporting tasks, projects, and schedules. Increase productivity of your small business or office by better organizing your employees' tasks and time.
FREE Download CentriQS |
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CentriQS -15% OFF |
All-in-one business management software for small and midsize enterprises |
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VIP Task Manager |
Multi-user project management software
to plan, schedule and track project tasks. |
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VIP Checklists
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More than 750 ready-to-use to-do lists to plan your personal and business life |
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VIP Team To Do List |
Professional task management software
to make and send team todo lists by email |
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VIP Organizer |
Personal time management software to organize time at home and at work |
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VIP Simple To Do List
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Simple and effective to-do list software to plan daily chores, trips, wedding, etc. |
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