Sales Lead Checklist

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 About Sales Leads:

• Sales Lead is the initial identification (first contact, inquiry, referral, or other information) of a person or organization which may have interest and potential to buy a product or service from your company;
• Sales Lead is considered as the first stage in the Sales Process, and it has always a chance to grow up into a Sales Prospect which can become converted then into a real sale;
• Sales Leads are generated from a big number of regular sources, such as all kinds of advertising, marketing efforts (such as presentations at trade shows), social networking, cold calling, etc;
• To be smoothly successful in converting Sales Leads into actual sales, it is advisable for every company to elaborate its specific lead conversion procedure that can assure a level of efficiency in turning more leads into actual sales;

Creating and Handling Sales Leads:

• Make everything possible to generate more of Sales Leads as they all can potentially occur into Sales bringing more profit to your account:
  • Hand out your business cards everywhere you go;
  • Introduce your services when you communicate with people;
  • Stimulate people to refer your business to their friends and neighbors;
  • Post your business contacts on your electronic pages in social networks, etc;
  • Invest into promotion of your corporate web-site, if available;
• Categorize your Sales Leads by their statuses:
  • Very promising leads (hot leads): it seems that these clients are going to buy in a short-term prospective, but they are somehow uncertain yet. All you need to do here is to contact them rapidly and deal on some details which still hamper a sale.
  • Promising leads: these clients have a potential to buy within a middle-term period. You need to maintain frequent and regular contacts with these leads to stay in touch with conditions affecting their decision to buy from you.
  • Minor leads: you are not sure if they have serious interest or potential to buy from you, but you need to keep them maintained as well, just in case. You can keep them in contact with your business by sending them periodic newsletters, sales offers, etc.
• Automate and facilitate your work with Sales Leads:
  • Keep at hand everything necessary to send requested information immediately;
  • Prepare readymade answers to be sent in response to different kinds of inquiries;
  • Make sure you have sufficient stock of printed materials;
  • Make sure you have electronic versions of documents for those who want the information by e-mail or to be downloaded from your web-site;
• If possible evenly allocate sales leads among your salespersons, so everyone gets a set of leads of different types to be developed;
• Create clear criteria for qualifying sales leads and establish a procedure for reviewing statuses of sales leads as one day some of your minor sales leads may need to be escalated up to the status of promising leads, and some of the promising ones may grow up to the hot leads;
• Create and maintain database of Sales leads to rate them, update and monitor their statuses;
• Create appropriate programs of actions for handling every type of sales leads:
  • Conception of immediate phone ... ;

Order 750 checklists in MS Word and PDF printable format at $49.99 USD only.

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