Marketing Project Checklist

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Objectives for your Marketing Project:

• Define elements to be involved into marketing campaign;
• Define your target audience;
• Formulate the marketing message and outcomes you need to receive;
• Define your budget and timing;
• Reach the target audience with your marketing message;
• Make sure marketing message is accepted and understood by the audience;
• Measure return on marketing investments;

Elements to be involved:

• Products and services:
  • Do your products have a proven brand name and original image?
  • Do they have outstanding functionality and featuring?
  • Are their styling and appearance well-designed, modern and good-looking?
  • Do you adhere to high standards of quality when producing them?
  • Are they really designed and produced to fit requirements of safety and ergonomics?
  • Do they have attractive packaging?
  • Can you provide convenient and effective Support and Delivery services?
  • Can you provide a really working warranty procedure?
  • Can you provide trial periods to let your customers test out your products for their needs?
  • What you need or would like to improve, and when this becomes possible?
• Customers (your target audience):
  • Who are expected to be the main consumers of your products?
  • What are these people and what is their vision of life?
  • What interests they have and what lifestyle they prefer?
  • How to attract them to buy your product (except for lower price)?
  • What values your customers respect and how this is translated into your project?
  • What media they prefer to use?
  • What makes them irritated?
  • How many of these people do you have at the market?
• Competitor s:
  • What positions they have in market?
  • How do you estimate their reputation?
  • How you may get a better reputation among your target audience?
  • How your products are different from competitors?
  • What strengths make your products to be exclusive?
  • What can make your customers recognizing and respecting your products?

The marketing message and outcomes:

• What strengths and benefits need to be exposed to potential customers?
• How these strengths and benefits need to be exposed to potential customers?
• How these strengths and benefits can be explained to differentiate your products from others?
• What measurable outcomes you expect to obtain from the project (increased revenue, return on investments, etc)?
• What slogans and symbolism you should use to be accepted by your target audience?
• What media coverage and schedule can work to reach them?

Budgeting and timing:

• Define timeframes for the project and when you would like to get results (long or short-term);
• Define budget you are ready to invest into the project;

Way to target audience:

• What format will be used for explaining your message?
• What methods and intermediaries should be used to deliver your message?
  • Newspapers and Magazines;
  • Television and Radio;
  • Internet;
  • Printed Materials;
  • Outdoor ads;
• How to organize ads or broadcasting to spread your message?
• What kinds of publicity and promotion will be used?
  • Conferences;
  • Engaging Customers;
  • Publishing;
  • Coupons and discounts;
  • Demonstrations and performances;
  • Newsletters;
  • Workshops and Conference presentations;
  • Premiums;
  • Telemarketing and Networking;

Controlling the message and outcomes:

• Do you have procedures to measure increasing/decreasing ...

Order 750 checklists in MS Word and PDF printable format at $49.99 USD only.

BUY NOW!

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