Solutions
Solutions
Solutions
Solutions
Buy
   Home  » Solutions  » Checklists  » Marketing event checklist



Task Management Software

Business Management
Project Management
Process Management
Task Management
Employee Management
Customer Management
Marketing
Sales Management
Finance Management
Product Management
Company Activity
Office Management
Document Management
Other Management
Crisis Survival
Skills Development
Education
Household
Cleaning
Family
Holidays
Event
Travelling
Safety
Miscellaneous

VIP Task Manager Professional

Play VIP Task Manager demo Play Demo >>

  Authorization

Login:
Password:
Forgot your password?
Login As:
Login As
You can log in if you are registered at one of these services:
  TESTIMONIALS
"...This is an excellent program. I'm so glad that I stumbled on to this when researching for task management programs. Very low learning curv, quite flexible, and the price is right. Tried at least 20 other programs, either too complicated, too expensive, or poor documentation..."
Chad Lindsey -
Honolulu, HI

Marketing event checklist

 

All Travel Checklists

Marketing event checklist This marketing event checklist is designed for business managers who need to be guided through process of preparing special marketing arrangements to improve and strengthen market positions of their companies, services or products. Given checklist contains recommendations and steps to be taken in order of organizing marketing arrangements and establishing proper management. 


Order 750 checklists in MS Word and PDF printable format at $49.99 USD only. BUY NOW! 

Basics:

  • Determine the marketing opportunity that can be realized through marketing event.

What basic ideas you want to communicate to people? How this may improve marketing position of your company/products/services.  

  • Define the character of the marketing event.

For example, if event is supposed to be open to a wide public or established exclusively for club members? Which balance between informing and entertaining the audience should be observed? Will this event be formal or informal? Is it initial or recurring event?

  • Define event target audience.

Give an all-round research to your target audience: Who and what they are? What their average age is? What their beliefs, goals and aspirations are?

  • Reasoning from the event character and target audience, define the best format.

For example, it could be a lecture, public workshop, promotional performance, out-trip, banquet, party etc.

  • Define scope, goals, scale, and success measures.

Finalize preliminary planning with getting clear on the marketing event’s:

1) Mission 2) Conception 3) Purpose 4) Vision 5) Scopes

  • Get clear on scale.
  • Develop a budget and get clear on sponsorship.
  • Determine if any partnership on marketing event is possible/required/desirable.

Probably you can unite efforts with other companies to get mutual assistance

  • Determine the event management office.

Find the appropriate premises; define the equipment required, define the role of manager and coordinator.

  • Determine your event date and duration.

When doing planning think of your target audience, what else they can be doing on that date? Avoid dates and time when conflicts with popular holidays or other important political, social and religious events may happen. 

  • Project your plan.

Compose exact plan and schedule of activities, set up meetings with key contacts.

  • Set up calendar.

Create calendar template to supplement and modify it when required.

Image, promotion and PR:

  • Formulate key marketing messages that will be consistently explained through your promotional campaign and event image.
  • Create visual image.

Logo, colours, mottos, text styles, images, etc.

  • Set up registration desk.
  • Prepare presentations, literature, brochures, handouts etc.
  • Create image-driven clothing and formulate desirable behavior for event staff.
  • Reasoning from event format, create attendee survey.
  • Define if some speakers and special guests may take part in the event.
  • Contact and negotiate with speakers and guests whom you would lead to your arrangement.
  • Create advertising strategy and event promotion schedule.
  • Make sure that all attendees are informed and confirmed.
  • If possible set up a particular web-site for the event, or make a dedicated section on your company’s main web-site.

If possible, set up online registration.

  • Create and distribute promotional materials.
  • Prepare attendee information packages.
  • Communicate calendar to attendees and potential visitors.
  • Use audio/visual, phone and Internet connections to announce the marketing event to target audience.

Facilities, staffing and travel:

  • Realistically estimate marketing event attendance.

Consider minimal attendance required for the event to run as well as maximum event capacity, and try to use data on past event attendance to make your numbers realistic.

  • Define equipment and technical systems required to run your marketing event.
  • Choose and contract an appropriate facility.

Reasoning from your budget, event scale, planned attendance, space and location requirements select an appropriate facility.

  • Determine event staffing.

Design event roles and management levels (administrative hierarchy).

  • Get clear with staff performance measures, objectives and remunerations.
  • Define if specific trainings are required.
  • Arrange meeting and transportation facilities.

If some event participants or important guests arrive from remote places, then organize their travel, meeting, ground transportation and lodging.

  • Recruit required staff through HR services or through the job ads.
  • List, prepare and confirm the staff.

Establish special trainings and briefings for staff members to ensure their knowledge and appropriate behavior.

  • Set up exhibit(s), samples etc.
  • Ensure if all audio/visual infrastructures are workable. 
  • Arrange catering if required. 

 



Order 750 checklists in MS Word and PDF printable format at $49.99 USD only. BUY NOW! 

CentriQS Tasks Management Solution new

Looking for multi-user task management software? Try CentriQS complete task management solution for planning, tracking and reporting tasks, projects, and schedules. Increase productivity of your small business or office by better organizing your employees' tasks and time.

FREE Download CentriQS

Software  
CentriQS new -15% OFF
All-in-one business management software
for small and midsize enterprises

VIP Task Manager
Multi-user project management software
to plan, schedule and track project tasks.

VIP Checklists
More than 750 ready-to-use to-do lists
to plan your personal and business life

VIP Team To Do List
Professional task management software
to make and send team todo lists by email

VIP Organizer
Personal time management software
to organize time at home and at work

VIP Simple To Do List
Simple and effective to-do list software
to plan daily chores, trips, wedding, etc.

  Products *Solutions* Download Buy Support Contact My Account 

  Copyright © 2004 - 2024 VIP Quality Software, Ltd. All Rights Reserved.

 
Site Map
Legal Information