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Market Visit Report Checklist

 

All Travel Checklists

Market Visit Report Checklist Read this Market Visit Report Checklist to learn about what information you should report on when you market visit is finished. The checklist is designed as a simple task list you can follow to plan your market visit. It is best used with VIP Organizer software.


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Before Your Market Visit.

  • Make a list of prospects (companies) which you can visit for marketing plan proposal
  • Find out the working hours of those companies
  • Find out names of the key sales personnel
  • Have a list of phone numbers to contact with those people
  • Appoint a business meeting with each of the prospects
  • Plan your speech in advance
  • Prepare a marketing plan you will present during a visit
  • Prepare communication material required for your meetings
  • Select appropriate appearance and dress for your meetings
  • Be sure you know and follow business and social etiquette

 During Your Market Visit.

  • Conduct demonstrations of your product with the key sales personnel of prospective companies
  • Try to develop in-depth relationships with the prospects through direct communication
  • Confirm whether your marketing strategy options work fine
  • Discuss your marketing strategy with each company you visit
  • Obtain and discuss any recommendations from your prospective agent/partner regarding product features, pricing, packaging, maintenance, etc.
  • Consider refining your marketing plan according to the proposed recommendations
  • Provide trial products to potential agents and partners for testing and demonstration purposes
  • Establish financial and distribution arrangements for the trial market
  • Decide with your agents and partners on which distribution channels to choose
  • Agree on product shipment and order dispatch
  • Discuss and agree on which control systems to use in forecasting shipping cycle and future dispatches
  • Agree on the date and specification of the first order
  • Discuss payment details

After Your Market Visit.

  • Obtain letters of intent from your potential partners
  • Confirm suitability of selected distribution channels
  • Finalize your agreement with preferred distributors for signature
  • Contact your manager to briefly report on your findings
  • Agree on the date of a meeting with your manager for more detail reporting

 Write Your Report.

  • Review all the work you have done before, during and after your market visit
  • Calculate the total number of successful deals you have made with your prospects
  • Compute the total number of deals failed
  • Prepare a report stating about your successful deals
  • Write about failed deals which can potentially be successful in the future
  • Point out issues that have......


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