Crisis Management Checklist

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1. Advantages.
   • By planning for and responding to crisis situations, you can safeguard lives of your employees.
   • Public and financial confidence of your organization can be protected when a crisis hits.
   • Quick and efficient decisions can be made and implemented in case of an emergency situation.
   • You get more chances to control and mitigate damage.
2. Assemble a Team.
   • Such a team should include 8-10 persons who represent a different background and area of expertise. They should be creative and have strong problem-solving abilities.
   • Consider people from PR department, HR department, and senior management of your company to be members of the team.
   • Assign a team leader who will manage group activities and coordinate adherence to rules.
   • Assign a spokesperson who will formally represent the team and report the status of procedures to the community. A spokesperson can be a representative of your PR department.
   • Assign the team to the following main tasks:
     • Gather and share information on current crisis situation.
     • Be an enterprise-wide "advisor" that generates guidelines and tips to be implemented during the time of a crisis.
     • Be ultimately involved in every detail of procedures.
     • Develop effective solutions to help the company overcome crisis situations.
     • Talk to the assigned team leader to organize a meeting at which rules will be highlighted and the primary plan checklists and tasks will be assigned to members of the team. The assigned spokesperson should help the team leader to announce the meeting and design an agenda.
3. Develop a Plan.
   • A crisis management plan is a formal document that lists potential threats that may negatively affect a company, its business processes or/and personnel, and describes ways to reduce the probability of crisis occurrence, respond to crisis situations, and mitigate the negative influence. Make sure members of the team understands and shares the plan definition.
   • It is the primary responsibility of the team to follow and implement a sample. As the team leader, you should develop a plan outline and then share it with the team at the first meeting.
   • In your plan, specify which events are to be considered risky and potentially dangerous to your company. You can use SWOT analysis as well as brainstorming sessions to define a set of circumstances that may threaten the integrity, reputation, or survival of an individual or the whole company.
   • Develop and include a set of actions in your example to deal with a crisis and its consequences. The plan should describe a series of "worst-case scenarios" which list all potential crises your company may face.
   • Use special materials (such as official statements, work papers, press releases, fact sheets, backgrounders etc.) to deal with any crisis situation. Note that your template should be based on assumptions but deal with real situations.
4. Update and Practice Your Plan Regularly.
   • Ensure that in your outline there are date indicators or milestones to check its progress.
   • Make sure that actions identified as necessary have been taken.
   • Your plan should not be static so regularly review plan components to make sure no overdue tasks exist.
   • Practice and test your plan on a regular basis to ensure that it works efficiently and that the team is familiar with the key tasks listed in the plan.
   • Ensure your plan format is sufficient by engaging observers (either external consultants or members of senior management) in monitoring plan efficiency and providing feedback.
   • Hold regular debriefing sessions with your team to concentrate on any failure of the plan, or any changes made to the plan.

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