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Task Management Software |
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TESTIMONIALS
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"...This is an excellent program. I'm so glad that I stumbled on to this when researching for task management programs. Very low learning curv, quite flexible, and the price is right. Tried at least 20 other programs, either too complicated, too expensive, or poor documentation..."
Chad Lindsey -
Honolulu, HI
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Advertising campaign checklist |
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Advertising takes one of the pivotal roles in marketing system of company. Companies invest a lot of money into advertisement to promote and sell their products and services. This checklist is aimed to help companies to hold efficient advertising campaign.
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Order 750 checklists in MS Word and PDF printable format at $49.99 USD only. |
BUY NOW! |
1. Conducting researches and defining objectives
- Making competitors analysis (direct and indirect competitors and their advantages, weaknesses and strategies)
- Researching growth of the industry
- Determining key market segments
- Identifying the crucial points of difference between your business and the competitors'
- Estimating the unique features of your product/service
- Defining current demand for your product/service
- Defining objectives according to premises
- Setting exact and comprehensive objectives (e.g. increase sales to 15%)
2. Researching factors influencing on target audience
- Defining demographic characteristics (e.g., age, sex)
- Defining psychographic characteristics (e.g., activities, interests, opinions)
- Making a decision
3. Setting responsibilities
- Determining employees responsible for advertising campaign
- Delegating powers
- Defining level of responsibility
- Choosing advertising agencies to be involved in the advertising campaign
- Defining functions for adverting agencies
4. Creating advertising concept
- Learning peculiarities of target audience
- Learning characteristics of product/service to be advertised
- Defining competitive advantages of product/service
- Choosing methods of positioning product/service
5. Defining a list of optimal advertising media to be applied
- Outdoor advertisement
- Poster, booklet
- Radio
- Television
- Internet
- Newspapers and magazines
- Direct emailing
6. Creating advertising messages
- Choosing a model (AIDA, AIDMA, ACCA, etc.)
- Defining factors in message development
- Customer - target audience
- Company - product/service
- Competitive Positioning
- Structuring message
- Appeal
- Value Proposition
- Slogan
- Testing message
- Choosing a medium for advertising implementation
7. Budgeting
- Drawing up promotional plan
- Estimating costs allotted for advertising and promotions
- Creating advertising and promotional materials
- Estimating costs for each advertising media
- Determining pricing strategy:
- Briefing pricing techniques
- Setting retail costing and pricing (for retail businesses only)
- Setting multiple pricing (for service businesses only)
- Determining your current competitive position
- Pricing below competition
- Lining price
- Defining Service components
- Estimating labor costs
- Estimating material costs
- Estimating overhead costs
8. Scheduling and timing
- Creating detailed plan of primary publicity events (usually tabular)
- Defining advertising duration and recurrence
- Defining advertising order,...
Order 750 checklists in MS Word and PDF printable format at $49.99 USD only. |
BUY NOW! |
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CentriQS Tasks Management Solution
Looking for multi-user task management software? Try CentriQS complete task management solution for planning, tracking and reporting tasks, projects, and schedules. Increase productivity of your small business or office by better organizing your employees' tasks and time.
FREE Download CentriQS |
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CentriQS -15% OFF |
All-in-one business management software for small and midsize enterprises |
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VIP Task Manager |
Multi-user project management software
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VIP Checklists
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More than 750 ready-to-use to-do lists to plan your personal and business life |
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Simple and effective to-do list software to plan daily chores, trips, wedding, etc. |
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